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Town’s poor reputation harms residents’ self-esteem

Source of power:

Cultural

Space of power:

TOWN'S IMAGE, REPUTATION AND IDENTITY

Description:
 

Participants felt the negative perception of Swindon makes its residents feel "inadequate” and "less worthy" and creates a self-fulfilling prophecy

Quotes from participants:
 

"it just makes the people that live there feel inadequate or less worthy. I mean, if you keep calling something shit, it’s going to be shit isn’t it."

Primary Connections
 

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​This project is funded by the National Institute for Health and Care Research (NIHR) School for Public Health Research (SPHR) (204000). The views expressed are those of the authors and not necessarily those of the NIHR or the Department of Health and Social Care.

Maps production and site design by Traumascapes

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